The Company

Incopro is an online IP and brand protection software provider that arms brand owners with actionable intelligence to combat online, offline intellectual property and copyright infringements. Incopro brings together experts in IP law, technical design, and criminal investigation to champion a comprehensive and intelligent approach to IP infringement. Incopro’s brand protection software helps to prevent lost sales, brand dilution, loss of exclusivity, and damage to business reputation.

The Challenge

The brand registered a low SEO authority as well as low organic traffic levels and leads. SEO visibility was also very low compared to the main competitors who, with more established and bigger websites, were achieving twice or thrice Incopro’s visibility scores. Therefore a quick and efficient improvement of SEO visibility was vital to allow Incopro to compete with the more established players. Another key aim was to rank well for main industry terms such as ‘Brand Protection’, in both the UK and US – markets where SEO competition is even fiercer. Finally, following a new repositioning, Incopro also needed to revamp and re-launch their website.

The Outcome

Following thorough data analysis and consultation, Volvox undertook in-depth research to identify the right audience for each market and built a defined set of target keywords for their SEO campaign.  Volvox worked tirelessly to achieve the perfect balance of high volume keywords, to boost organic traffic in the UK and US, while still ensuring Incopro’s niche offerings remained relevant. Our team then devised a bespoke content strategy – based on the identified user groups – for each stage of the buying funnel. Volvox also created a comprehensive content promotion plan, whilst developing new tailored content for a link acquisition strategy.  The website migration, following a substantial site revamp, was carried out successfully, without loss of any pre-existing SEO value and rankings.

 Results

• UK: 5 non-branded keywords ranking at position 1
• UK: 14 non-branded keywords ranking in the top 10 positions
• UK: SEO visibility score increased by 488%
• US: SEO visibility score increased by 1,330%
• US: 2 non-branded keywords ranking at position 1
• US: 10 non-branded keywords ranking in the top 10 positions
• Overall Domain Authority increased by 155%
• Overall non-branded organic traffic increased by 15% in Q1 and 55% in Q4
• 450% increase in organic conversions