The Company

Corsearch is revolutionising how companies establish and protect their brands. Trusted by hundreds of customers worldwide, Corsearch delivers data, analytics, and trademark and brand protection services that help brands promote their assets and minimise commercial risks.

Leading the way in trademark solutions, Corsearch spans various industries, addressing trademark challenges from inception to full protection. With unparalleled speed in delivering ‘trademark watch’ notices, Corsearch provides robust content and actionable insights derived from industry data.

The Challenge 

Despite years of serving major brands, Corsearch faced challenges in capturing new clients via search engines. The company struggled to secure a top 10 ranking for crucial industry keywords in the UK and US. While the website had decent organic traffic levels, the challenge was in attracting targeted leads, particularly for trademark-related products. Understanding the need to enhance its online presence within the trademark industry, Corseach set ambitious goals: 

• – Achieve top 3 rankings for key trademark-related industry keywords in both the UK and the US

• – Enter the top 10 rankings for high-volume keywords like ‘trademark infringement’, especially within the highly competitive US market
• – Double organic traffic (YoY)
• – Double SEO visibility for essential keywords (YoY) 

• – Increase the number of organic leads by 35%  

• – Reduce organic cost per lead by 30% 

The focus was also on acquiring ‘quality’ leads within this specialised niche, rather than just increasing organic traffic. By enhancing visibility and drawing in organic leads, the aim was to strengthen the competitive stance against the main competitors.

 The Outcome 

Targeting the UK and US audience, Corsearch aimed to reach users interested in trademark solutions such as creating a trademark, clearing a trademark and protecting a trademark through trademark watching and monitoring services. To achieve this, extensive research was conducted to fully understand the different audiences and personas. Keywords were organised into categories to ensure that every stage of the buying funnel was covered with relevant optimised content.

It was quickly understood that potential buyers often visited the website multiple times before deciding to purchase Corsearch’s solutions. To address this, we strategically placed clear calls to action (CTAs) throughout the buying process. These CTAs provided targeted users with opportunities to learn more about Corsearch’s solutions as they progressed in their decision-making. Our goal was to guide users through the decision-making process step by step by offering relevant content at each stage of the buying funnel, ultimately convincing them that Corsearch had the right tools to protect their trademarks from start to finish.

The typical targeted users included business owners, CEOs, marketing directors, trademark advisors, and attorneys, resulting in a wide range of users with varying levels of knowledge about trademarks.

Efforts were made to capture their attention at different stages, requiring various types of content. 

Results

• – Top 1 to 3 Google rankings achieved for key industry keywords in the UK and the US
• – Top 10 Google rankings achieved for high-volume keywords in the UK and the US
• – 300% increase in organic traffic (YoY)
• – 311% increase in visibility in the US
• – 300% increase in visibility in the UK
• – 76% increase in organic leads
• – 75% improvement in cost-per-lead

Our SEO campaign led to excellent SEO performance, leading to huge improvements in Corsearch’s rankings, helping them dominate the top 3 positions for their main targeted commercial keywords both in the UK and the US. Additionally, Corsearch now ranks in the top 10 for most trademark industry keywords. This success can be attributed to our smart SEO strategy, well-planned content strategy, implementation and optimisation. 

With this newfound success and strategic positioning, Corsearch is well-positioned to capture even more market share and solidify its standing as a formidable player in the trademark solutions industry.

Honors – Winner UK Search Awards 2024

We are honored to be recognized as the winner of the UK Search Awards 2024 for our outstanding SEO performance, achieved through a highly cost-effective campaign. This prestigious accolade is a testament to our team’s dedication and expertise, inspiring us to continue driving exceptional results for our clients in the future.