The Company

Corsearch solutions are transforming the way companies establish and safeguard their brands. With a strong global customer base, Corsearch provides cutting-edge data, analytics, and brand protection services that empower brands to effectively promote their assets and mitigate commercial risks.

The Challenge

Despite serving major brands, Corsearch encountered difficulties in acquiring new clients through search engines. They had been grappling with low rankings on industry keywords in their main markets, the UK and the US. With insufficient organic traffic and a scarcity of qualified leads, the company realised the urgency of improving their online visibility. As a result, Corsearch embarked on a mission to set ambitious goals and make a significant impact.

• – Secure top 3 rankings for the crucial industry keyword ‘Brand Protection’ in the UK
• – Attain top 10 rankings for the keyword ‘Brand Protection’ in the more competitive US market
• – Double SEO visibility in both countries
• – Double the number of conversions in the UK and US per year

The focus was on acquiring more leads in this niche business, rather than just increasing general website traffic. By improving visibility and attracting organic leads, the aim was to become more competitive and catch up with their main competitors.

The Outcome

Targeting the UK and US audience, Corsearch aimed to reach users who were interested in protecting their brand at different stages of the buying process. To achieve this, we conducted extensive research and organised keywords into categories, ensuring that every stage of the buying funnel was covered with relevant optimised content.

Through extensive analysis and expertise, we have honed in on B2B buyers who frequently visited B2B websites in their quest for a brand protection solution. To guide them towards choosing Corsearch, we have strategically inserted calls-to-action (CTAs) at various stages of the buying process. These CTAs offered users the chance to gather more information about brand protection services and propelled their decision-making journey.

Typical users included business owners, CEOs, and marketing directors. We were dedicated to effectively capturing their attention and guiding them toward choosing Corsearch as the right choice for their brand protection needs.

Results

• – Top 3 Google rankings achieved for key industry keywords in the UK
• – Top 10 Google rankings achieved for key industry keywords in the US
• – 212% Increase in visibility in the UK (Desktop) YoY
• – 257% Increase in visibility in the UK (Mobile) YoY
• – 400% Increase in visibility in the US (Desktop) YoY
• – 315% Increase in visibility in the US (Mobile) YoY
• – 269% Increase in conversion in the UK
• – 488% Increase in conversion in the US

With its newfound success and strategic positioning, Corsearch is poised to capture even more market share and solidify its standing as a formidable player in the industry.

Honors – Winner UK Search Awards 2023

We take immense pride in being recognised as the winner of the UK Search Awards 2023 for this SEO performance, achieved through a cost-effective campaign. Our team’s remarkable efforts have been duly acknowledged with the top honor, fueling us with greater motivation to continue delivering exceptional results in the future.

Judges remark: “This strategy clearly demonstrates that meticulous research, a robust content strategy, and impeccable execution can yield exceptional outcomes. A key component of this strategy was its comprehensive consideration of every stage in the buying funnel. They conducted thorough keyword research for each step and created relevant content to engage the content audience. This exemplifies an outstanding content strategy. Well done!”