The Company

Dealflo, one of the biggest fintech companies in the UK, automates end-to-end financial agreements. They call it Financial Transaction Management. Dealflo is not just an e-Signature enabler and compared to traditional providers its service decreases risk and costs whilst increasing conversion and sales.

The Challenge

Being an end-to-end platform, Dealflo competes with many stand-alone providers, making SEO and Search an incredibly competitive space.

The Outcome

We undertook in-depth research on the market, identified the right audience and built a defined set of targets.  We worked on achieving the correct balance of keywords to attain enough search volumes while still remaining relevant to Dealflo’s niche offering. We then devised four different digital campaigns targeting diverse user types along all the stages of the buying funnel.

• Paid social: targeted specific roles, seniority, titles
• ABM: targeted specific accounts
• Search: targeted industry keywords and remarketed campaigns to specific audiences
• SEO & content marketing: produced informative, relevant content

Results

• 8 industry keywords ranking in the top 10 positions, in the first 6 months
• 235% increase in organic users
• 175% increase in organic traffic
• 62% increase in accounts influenced
• 55% increase in leads